BACK TALK--We are writing to respond to and clarify some of the issues raised in your article "Tom LaBonge Leaves the Cupboard Bare … Records on $600,000 Missing" posted on January 19, 2016 on City Watch.
First, it should be stated that LaBonge's funding proposal of $50,000 for the urban design study for the benefit of the Miracle Mile community at large and its museums did go through a formal and publicly recorded vote. Per Council File No. 15-0741-S1, dated June 17, 2015, all ten Council members present voted "yes." (Five were absent.)
Second, LACMA is not the sole beneficiary of the $50,000 grant in question. The proposed funding was allocated for a project to benefit the community of the Miracle Mile and its five museums (LACMA, La Brea Tar Pits and Museum, Petersen Automotive Museum, Craft & Folk Art Museum, and the future Academy Museum of Motion Pictures) to define and promote the Miracle Mile as a distinct and cohesive cultural destination. As a matter of accounting, LACMA was named the recipient of the funds in the name of all the museums and was in charge of paying the consultant using the grant funds. However, the benefits of the funding were to be equal among the five institutions and the City's 4th District community at large.
Finally, the scope of the project is greater than "a way-finding project involving signage along Museum Row." The project's deliverable was a wide-ranging creative document detailing many factors that impact Museum Mile as a destination. This includes a variety of current and future concerns: consistent naming of the district; accounting of existing parking and proposed alternate models; available sidewalks and crosswalks before, during, and after Metro construction; possible collaborative public programming, and, finally, way-finding. We believe the project will benefit the entire Miracle Mile community and are working with Councilman Ryu and his office to provide whatever information and documentation that he may need to support the project.
We kindly request that you publish this letter to address the factual inaccuracies and negative implications included in the article on CityWatch. Please reach out with any further questions or clarification about the far-reaching community benefits of this project.
(Miranda Carroll is Director of Communications at the Los Angeles County Museum of Art.)
Vol 14 Issue 7
Pub: Jan 22, 2017