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BOOK MARKETING - When an author finishes a book, it’s essential to adopt abundant and versatile marketing techniques to ensure it gets into the most readers’ hands. Typical book marketing involves book tours, book fairs, and bookstore sponsorships. However, corporate gifts are an underutilized tool that authors may want to look into. Corporate gifting refers to the practice of employers or employees providing small tokens of appreciation or generosity with gifts, usually during birthdays, holiday seasons, retirement, or onboarding. Corporate gifts aren’t overly extravagant or personalized—books are an excellent example of a work-appropriate gift. Authors can provide or sell gifting books to corporate management teams in bulk, or authors can provide the gifts to coworkers themselves. In either circumstance, book gifts in workspaces are a powerful way to build credibility and increase book sales.
Complimentary Marketing
Gifting is an underrated book marketing technique. In many cases, a book can serve as a more elaborate business card for the author. When meeting a fellow professional, gifting your book can tell people more about the author than any interview or business card. Gifting is also a free way to get your book into more hands at no cost to readers. You never know who your book might resonate with, and when they receive a book as a gift that they enjoy, they’re more likely to recommend it to others. Whether you gift your book to coworkers yourself or sell your book in bulk to corporate management, you can market your book easily.
Influential Audiences
Many corporate leaders are incredibly influential in numerous venues. Even if your book is fictional, you may find it being discussed in corporate circles when gifted. Even your book sitting on a prestigious leader’s shelf can be a beneficial marketing tool. Gifting provides many powerful people access to your book easily, which can help promote or sell it to noteworthy readers.
Books Are Relevant
A book is a classic gift choice for many audiences, especially in professional circles. Regardless of its subject or genre, a book can offer limitless wisdom and enrichment. It is also a classic, relevant choice for employees or employers to give as a gift, making it easier to offer or sell. If your book involves a particular niche related to corporate circles, such as personal development, it may even be particularly valued.
Timeless Value
Books can last forever. You can reread a book endlessly. They can be gifted, regifted, and handed down between friends, generations, and peers. For these reasons, a book makes an excellent gift for anyone. Unlike consumables, which are common in corporate gift spaces, a book provides lasting value that gifters and giftees alike will appreciate.
Diverse Exposure
Corporate gifting occurs between colleagues, management, employees, employers, conference attendees, partners, and many diverse audiences in title and background. The more audiences your book is exposed to, the more effective your marketing plan as an author is. When a book is gifted, it increases the chances of being read, too.
Word of Mouth Advertising
If your book is gifted in professional spaces, it’s more likely to be brought up in casual conversation. Word-of-mouth advertising is very important for any product or service, especially with media like books. Corporate professionals wear many hats and can recommend your book to many personal and professional circles. Your book may even end up on popular social media groups like BookTok.
Bulk Sales
If you opt to sell your book in bulk to companies for gifting, it’s a unique opportunity for your book to gain revenue. You can practice pitching your book in professional spaces, like bookstores or online marketplaces. Bulk sales are always a good thing, as you make a lot of profits at once; selling your book is the main goal!
Networking Opportunities
Your book being passed through professional spaces presents a unique networking opportunity. Whether you work for the company or sell to the company from the outside, your book can open the door for speaking engagements, professional partnerships, or marketing sponsorships. During corporate conferences, you can take advantage of becoming a guest. Establishing professional connections can work wonders for your book’s reach and success.
Conclusion
To see the most benefits regarding your book and corporate gifting, you may want to choose companies that are relevant to your book’s theme, if applicable. However, if you work for a company yourself and want to share your book with colleagues you’re familiar with, that’s never a bad choice. You should learn how to pitch your book in professional spaces and quickly highlight the value it brings as a gift and in a corporate space. You can even offer book customization features to help unite the company and your gift. By gifting your book, you can take advantage of a nontraditional marketing tactic and earn more broad, often-overlooked readers. You can establish meaningful connections with many professionals and businesses, which you can use to your advantage as an author!
